Tundra Esports Partners With TikTok, Kappa – The Esports Observer|home of essential esports business news and insights


London-based esports organization Tundra Esports revealed its new brand, alongside announcing partnerships with short-form video app TikTok and sportswear brand Kappa

Kappa has been named the FIFA esports organization’s “official sportive teamwear provider” and will produce Tundra’s new apparel line of jerseys and tracksuits, which will be worn by players and be made available for purchase online through Wild Thang.

TikTok has been named Tundra’s “principal partner,” with the company’s logo appearing prominently on the front team’s jersey. Tundra and TikTok will also launch a special account for the team on the short-form video app, which will receive special promotion on the platform

Financial terms of these new partnerships were not disclosed.

Tundra also announced its roster for the FIFA 2021 season including 2018 FIFA eWorld Cup Champion Musaed “Msdossary” Al-Dossary; RESF Russian Interactive Football Cup Champion and member of the 2019 eNations Cup Russian National Team member Anton “klenoff” Klenov; 2019 Gfinity Elite Series Series 4 Champion Damian “damie” Augustyniak; 2020 MC Vulkan FIFA Series #1 Champion Stepan “Funkbraza” Mikhovich; and former Fnatic and AS Roma Head Coach Enzo Serre.



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