Twitch Signs Two-Year Exclusivity Deal With Loeya – The Esports Observer|home of essential esports business news and insights


Twenty-two-year-old Swedish Fortnite player and variety streamer Loeya (real name unknown) has signed a two-year exclusive deal with streaming platform Twitch.

Financial terms of the deal were not disclosed. The deal with Twitch was negotiated by esports and gaming agency Ader.

Loeya joined Twitch in 2017, initially streaming Counter-Strike content, but switched to almost exclusively playing Fortnite after becoming fond of the community surrounding the game. Since that time she has amassed 1.3M followers on Twitch.

Loeya also has 259K subscribers on YouTube, 64.9K on Twitter, 127K on Instagram, and 3.5K on TikTok as of this writing. Loeya was also ranked No. 7 in October in the female Twitch channels category, according to Stream Charts data.




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